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Clever or awful? Kmart’s Christmas ‘Jingle Bells Boxer Short’ video ad [VIDEO]

Kmart is shaking things up with the launch of their new festive ad. I would never have thought it was a company that would have the balls to put out this video. It is only a week old on Youtube and...

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Westjet (and Santa) make hundreds of flyers really really happy

Doncha wish more companies, including airlines, did this sort of thing more often?

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Why not all good writers are good bloggers

Maintaining a blog is not as easy as many think. Like a baby, it needs constant feeding of the right foods, not to mention care and attention, to grow strong and healthy. Here are a few tips on...

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Are you getting enough from your PR spend?

Having influential journalists cover your company in widely-circulated publications or high-traffic news sites is the Shangri-la for communications teams. You can pay a lot of money for this, or you...

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Using personas to define your target audience

Have you been in meetings where people are debating something subjective like a colour of a website? Round and round the debate goes. Is it not a waste of time? They do not represent the target...

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No Way! A bacon-scented Alarm iPhone app from Oscar Meyer? [VIDEO]

I honestly didn't believe this was real when I first read about it. Is this an early April Fool's scam, or did Oscar Meyer, the US meat company, develop an iPhone app to blow your mind with the sounds...

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The secret to great marketing? Quality over quantity

Are you feeling the pressure? How are you able to keep spinning plates and actually provide marketing and communication leadership? Here we look at how you can streamline your efforts so you can focus...

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7 steps to creating a perfect customer Case Study

Writing case studies is harder than it looks. There are many hidden pitfalls. If you are new to writing case studies, here is a seven-step guide to get you on your way to creating a brilliant one in...

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How to build a successful, on-budget marketing campaign

Creating a marketing campaign is time consuming, expensive and difficult to get signed off. Here are some tips to help you make yours better, faster. The post How to build a successful, on-budget...

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Why recommendations REALLY matter when securing new business

Tips on securing recommendations, testimonials, and endorsements from existing clients to attract new clients. The post Why recommendations REALLY matter when securing new business appeared first on...

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