Clever or awful? Kmart’s Christmas ‘Jingle Bells Boxer Short’ video ad [VIDEO]
Kmart is shaking things up with the launch of their new festive ad. I would never have thought it was a company that would have the balls to put out this video. It is only a week old on Youtube and...
View ArticleWestjet (and Santa) make hundreds of flyers really really happy
Doncha wish more companies, including airlines, did this sort of thing more often?
View ArticleWhy not all good writers are good bloggers
Maintaining a blog is not as easy as many think. Like a baby, it needs constant feeding of the right foods, not to mention care and attention, to grow strong and healthy. Here are a few tips on...
View ArticleAre you getting enough from your PR spend?
Having influential journalists cover your company in widely-circulated publications or high-traffic news sites is the Shangri-la for communications teams. You can pay a lot of money for this, or you...
View ArticleUsing personas to define your target audience
Have you been in meetings where people are debating something subjective like a colour of a website? Round and round the debate goes. Is it not a waste of time? They do not represent the target...
View ArticleNo Way! A bacon-scented Alarm iPhone app from Oscar Meyer? [VIDEO]
I honestly didn't believe this was real when I first read about it. Is this an early April Fool's scam, or did Oscar Meyer, the US meat company, develop an iPhone app to blow your mind with the sounds...
View ArticleThe secret to great marketing? Quality over quantity
Are you feeling the pressure? How are you able to keep spinning plates and actually provide marketing and communication leadership? Here we look at how you can streamline your efforts so you can focus...
View Article7 steps to creating a perfect customer Case Study
Writing case studies is harder than it looks. There are many hidden pitfalls. If you are new to writing case studies, here is a seven-step guide to get you on your way to creating a brilliant one in...
View ArticleHow to build a successful, on-budget marketing campaign
Creating a marketing campaign is time consuming, expensive and difficult to get signed off. Here are some tips to help you make yours better, faster. The post How to build a successful, on-budget...
View ArticleWhy recommendations REALLY matter when securing new business
Tips on securing recommendations, testimonials, and endorsements from existing clients to attract new clients. The post Why recommendations REALLY matter when securing new business appeared first on...
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